About Upside

Working 1-1 with clients to develop their website into a revenue-generating asset, not a budget-sucking liability.

Conversion is the goal, Upside is the outcome.

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Image of Kelsey Upside Founder
Image of Kelsey Upside Founder

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Brand Identity

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Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

Web Design + Development

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Web Design + Development

Web Design + Development

Hey, I'm Kelsey Lindsay - I’m the designer turned founder at Upside with 10+ years experience transforming businesses into powerhouse brands.


My core focus is building lasting partnerships, providing my clients with an outcome that truly represents their business at it's best.

Kelsey about page
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Hey, I'm Kelsey Lindsay - I’m the designer turned founder at Upside with 10+ years experience transforming businesses into powerhouse brands.

My core focus is building lasting partnerships, providing my clients with an outcome that truly represents their business at it's best.

about me 01
about me 01
  • Aquabrands business card
  • Worthington Homes grid
  • Worthington homes refresh
  • Aquabrands visual ID
  • Click media logo

Recent Success Stories

Recent Success Stories:

Sigu Project image
Sigu Project image
Sigu Project image

SIGU Capital

A team with a proven track record in handling millions in US Capital needed a slick new website for their next venture.

Worthington homes grid
Worthington homes grid
Worthington homes grid

Worthington Homes

How do you reposition a 10+ year old property business to appeal to the first time home buyer?

Everwell project image
Everwell project image
Everwell project image

Everwell

Breaking traditional 'wellness' branding clichés with a brand identity aimed at athletes.

Breaking traditional 'wellness' branding clichés with an identity aimed at athletes.

Startstak Grid
Startstak Grid
Startstak Grid

StartStak AI

Rebranding a team of GTM veterans at a pivotal moment in their business' journey.

Aquabrands visual identity
Aquabrands visual identity
Aquabrands visual identity

Aquabrands

Housing 3 brands under one cohesive visual system for a revolutionary packaging technology brand.

Nilent Websute
Nilent Websute
Nilent Websute

NILENT

Empowering the team with a website they can update alongside their business' rapid expansion.

The Process

01

Discovery Call

We want to hear about your passion, excitement, and challenges. This helps us understand your vision for your website and allows us to immerse ourselves in your world.

02

Strategy

Every project requires a tailored strategy, whether it’s bite-sized and accessible or in-depth and meticulous. Our goal is to create a solid foundation that maximises your website’s conversion potential.

03

Creative Concepts

With a strategy in place, we move to brilliant creative concepts. While a logo is often the starting point, our focus is on crafting a compelling web design that captures your audience’s attention and drives conversions.

04

Application

We’ll develop a cohesive system that ties together elements like your logo, color palette, and typography. This unified approach ensures your website not only looks great but also functions effectively to convert visitors.

05

Guidelines

Once the strategy and creative assets are established, we package everything into a convenient brand manual. This guide will help maintain consistency across future design solutions and ensure your website aligns with your vision.

06

Build and Maintain

Regardless of whether we created your brand identity, we offer ongoing support to maintain the consistency and cohesiveness of your website, future assets and ongoing marketing efforts.

Apply To Work With Upside

By submitting, I consent to the collection and processing of my personal data as provided in this form, in accordance with the privacy policy

Apply To Work With Upside

By submitting, I consent to the collection and processing of my personal data as provided in this form, in accordance with the privacy policy