About Upside
We work 1-1 with clients to develop their brand strategy, visual identity and online presence to create more Upside for their business.
brands we've transformed for good
SIGU Capital
A team with a proven track record in handling millions in US Capital needed a slick new website for their next venture.
Worthington Homes
GROWTH FUELLED REBRAND
How do you reposition a 10+ year old property business to appeal to the first time home buyer?
Everwell
StartStak AI
GROWTH-BOOSTING REBRAND
Rebranding a team of GTM veterans at a pivotal moment in their business' journey.
Aquabrands
Millions SECURED POST-REBRAND
Housing 3 brands under one cohesive visual system for a revolutionary packaging technology brand.
NILENT
a website that drives growth
Empowering the team with a website they can update alongside their business' rapid expansion.
The Process
01
Discovery Call
We want to hear your passion and excitement (and your struggles) so we can understand the brief, form a bond and feel immersed in your world.
02
Strategy
Bite-sized and accessible or deep and meticulous. Every project will require different levels of research and strategy, but it will always be there.
03
Creative Concepts
Having a strategy and a big idea is essential but the key to maximising it is brilliant creative. A logo often starts things off but it doesn’t end there.
04
Application
Whether we’ve started with a logo, a pattern, a colour palette or a typographic approach, we’ll develop a system that brings it all together and gives it form.
05
Guidelines
Neatly packaging up all the strategy and creative assets in a convenient guide, your brand manual will be ready to guide future design solutions.
06
Build and Maintain
Whether we helped create your brand and identity or not, we offer ongoing support to help maintain consistency and cohesiveness of future assets.
