NILENT
Services
Website Design & Development
Graphic Design
8 Weeks
NIL
Sports
Education
Problem
The previous site had significant issues, including:
• Outdated and Static Design:
The home page was a static image with a definition of NILENT, which didn’t engage visitors or communicate the brand’s dynamic nature.
• Incohesive Visual Branding:
There was a lack of visual cohesiveness across the site, weakening the brand’s overall impact.
• Inability to Update:
Communication had broken down with their previous website provider, making it impossible for NILENT to update the site, which was crucial during a period of explosive growth.
For student-athletes, the landing page served as a vital gateway to NILENT’s educational platform.
For potential sponsors and partners, it was supposed to be a beacon of authority—a representation of NILENT’s credibility and potential as an investment.
" THE FEEDBACK, COMPLIMENTS AND NEW TRAFFIC IS ALL CONTRIBUTING TO A MEANINGFUL ROI - WE COULDN'T BE HAPPIER "
Outcome
A refreshed, interactive, and brand-led online experience that:
1. Empowers NILENT:
By integrating a CMS function, we ensured that NILENT could easily manage and update their site, especially the press section, to showcase new articles, features, and success stories.
2. Resonates with Ambitious Student-Athletes:
We aimed for a visual design that would appeal to the ambitious and driven student-athletes visiting the site, reflecting the success they aspire to achieve.
3. Drives Conversion and Engagement:
We crafted a user journey that not only educates but also converts, leaving a lasting impression on potential investors and student-athletes alike.
4. Delivers an Interactive Experience:
The site was designed to be an interactive, landing page-style experience that conveys NILENT’s core messages without overwhelming users.
" We were incredibly frustrated with the lack of response and vision from our previous web developer. Our business has significantly grown, and we wanted it to be reflected in our upgraded site. Right out of the gate, Kelsey and his team understood our vision and were incredibly responsive and timely- something we were NOT used to.
We were able to work together quickly, diligently, and produced something that has far exceeded our expectations.
The feedback, compliments, and new traffic is all converting to a meaningful ROI. We couldn't be happier."
