AQUABRANDS
Visual Identity
Brand Strategy
Logo Design
3 weeks
Startup
Packaging
Technology
Goal
House 3 brands under one cohesive visual system - Aquabrands, Aquazolvz and Zolvz.
Aquabrands
The Aquabrands logo features a trio of water droplets, symbolising the unity of the three core brands under one.
Together, they share a singular purpose:
To eliminate the empty promises of the recycling industry with groundbreaking water-soluble packaging technologies.
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Aquazolvz & ZOLVZ logos
Both Zolvz and Aquazolvz use cutting-edge water-soluble technologies, so we aimed to reflect the molecular nature of this innovative solution.
We employed a circular grid design to symbolise the ‘dissolvable’ quality of their products.
Using this grid, we crafted the visual identities for both sub-brands, Zolvz and Aquazolvz, to ensure a cohesive look. Each logo forms an abstract letter—‘A’ for Aquazolvz and ‘Z’ for Zolvz—providing a unified visual identity while distinctly representing each brand.
" WE RAISED mILLIONS IN CAPITAL JUST WEEKS AFTER ROLLING OUT OUR NEW VISUAL IDENTITY "
I have high expectations when it comes to communication, and in a world where 1 week can pass quickly without hearing anything, Kelsey always replied to my inquiries within 24 hours.
In addition, he kept me abreast of what he was working on, and at what stage he was at. We did 3 brand logos and it took less than 3 weeks to complete the project with brand guidelines.
I will be working with Kelsey on many upcoming design projects. A definite recommendation
