EVERWELL
" I'm about to go full time with my Sports Massage business. But I need an identity that targets athletes, differentiating me from cliché 'wellness' branding. "
Logo Design
Visual Identity
Naming
3 Weeks
Massage Therapy, Sports.
Goal
Create a brand strategy, name, logo and wider visual identity that breaks away from Cliché 'health and wellness' branding.
Position Harry's business as the go-to sports massage therapy service for athletes.
Name & Logo
After developing a comprehensive brand strategy, we positioned Harry’s brand within the Caregiver archetype, emphasising a deep commitment to nurturing health and wellness.
We infused this archetype with a strong sense of athleticism, reflecting the cyclical journey of maintaining mind, body, and spirit.
The name ‘Everwell’ emerged as the perfect embodiment of this vision—a fusion of ‘Everlasting’ and ‘Wellness.’ This name, along with the brandmark, symbolises the continuous pursuit of holistic well-being.
Inspired by the ancient myth of the fountain of youth, the logo was meticulously crafted to represent the timeless cycle of rejuvenation and vitality, seamlessly aligning with our brand story.
Outcome
We delivered a cohesive suite of logos to provide full flexibility across brand collateral. Along with a strategy deck, colours, typography, brand usage guidelines outlining what assets to use, where and how. Along with a set of social media templates in Canva to help Harry market with confidence.
